Have you ever pondered why certain persons in your industry achieve national notoriety seemingly out of nowhere? These professionals receive all the media attention, make keynote speeches at the most prestigious conferences, and attract the most prestigious clientele. Are these individuals simply more intelligent than the rest of us? Or do they have access to a personal branding plan that the rest of us are unaware of?
A few years ago, Hinge undertook a study initiative to learn as much as possible about the personal branding techniques of these industry leaders (whom we refer to as Visible Experts®). Our researchers interviewed over a thousand Visible Experts and purchasers of their services to determine what was going on and precisely how they developed and promoted their own brands. Our findings were presented in the ground-breaking book, The Visible Expert.
Today, I’ll let you in on a little secret: the majority of these Visible Experts are not all that different from the rest of us. In fact, many of them acknowledge that they are not the most intelligent or informed individuals in their industries. They were not authors by birth. They were not orators by birth. And few were born with extraordinary charm.
They instead created their personal branding tactics via trial and error. This indicates that each of them pursued a unique route, testing and discarding a variety of tools and strategies along the way.
At the conclusion of this essay, you will have a significant edge over these experts: a succinct summary of the personal branding tactics proven to boost your reputation and exposure as an expert. So that you will not need to experiment. Even better, I will provide you with a thorough, step-by-step road map to improved exposure and repute.
To take your personal brand and profession to the next level, however, there is one essential quality you must possess: the desire to see it through. There may be difficulties and roadblocks along the way, and you may need to make periodic course modifications to stay on track. But that’s alright. A little difficulty is par for the course, and you must be prepared to endure the inevitable headwinds.
The last thing I wish to do at this point is to discourage you. It is easier than it appears to establish a strong personal brand that drives you to fame in your area.
Recall that the top of a mountain always appears inaccessible from its base. Yet if you focus on the process of getting there — taking one tiny step at a time — you will be amazed by the world you left behind. That is an adventure worth undertaking!