B2C websites have a simple goal: attract visitors, keep them on your page(s), and guide them toward making a purchase. Conversions are what you’re after in the end, whether they involve a sale, lead generation, or just website views.
Of course, it’s much simpler to say than to really accomplish. How do you get website visitors to stick around and proceed through the conversion process? Outstanding B2C web design should come first.
94% of initial impressions, according to study, are influenced by design. This implies that no matter how much effort you put into improving your search engine optimization and bringing in traffic, it will all be for nothing if your website doesn’t have fantastic design.
Fortunately, we can assist you. Here are some pointers to help you create a better B2C website.
Keep Web Design Simple and Clean
Have you ever heard of the adage, “Keep it simple, stupid” (KISS)? It not only applies to naval systems, from whence it originated, but also to the design of your B2C website.
Make the material on your website simple to grasp if you want people to read it. Keep your design uncluttered and free of distractions. Users will be guided more easily through the buying process and closer to your conversion target thanks to this simplicity.
Eliminate any superfluous design elements. Don’t utilize something if it doesn’t have a specified function. Here are some tips for streamlining your B2C website design:
Color:Limit your use to five or fewer colors. Visitors may become overwhelmed by too many colors, which will make your website unattractive.
Graphics: Only include graphics if they accomplish a specific activity, provide a purpose, or aid a visitor in finishing a task. Unnecessary visuals clutter up your website and increase page load speeds, which we’ll discuss more.
Generally, stick to no more than three different fonts and three different font sizes throughout your site.
The website for Apple is an excellent illustration of basic design. It uses a limited color scheme, legible fonts, and no extraneous visuals. This advice is the one that might most significantly enhance your B2C web design. Keep in mind KISS.
Speaking of simplicity, you should apply this strategy to your navigation.
Visitors don’t want to have to work hard to find what they need. In actuality, they want to make no effort at all! According to studies, websites with poor or challenging navigation would lose 61.5% of visitors. Internet users desire quick, simple access to the information they’re looking for. They’ll find another website if they can’t do that on yours.
Make navigation simple to aid visitors in finding information:
Use a clear target point and straightforward navigation bar at the top of each page.
Incorporate navigation links into your website’s footer.
minimize your choice of possibilities. Having too many navigational buttons might make users confused.
Provide links and make it clear where each one leads.
Make Pages Scannable
Nobody will read the entire text of your website, regardless of how well written it is. In fact, research has found that 79% of users only read the first few words of a new online page, and just 16% read the entire page.
Given this, make your website scannable to assist users. They are more likely to complete the buyer’s journey if they can locate information more quickly.
Here are some pointers for improving website scannability:
Subheadings should be numerous and relevant. Without reading a single line of body material, a visitor should be able to comprehend the purpose of your website.
Limit paragraph length in body sections to one idea per paragraph. Users will miss the other concepts in the paragraph if they scan the first sentence and conclude they don’t need that information.
Use numbered lists and bullets.
Use bold, italics, and underlining to draw attention to crucial terms and concepts. Links can also be used to draw attention to vital information.
You may see an excellent example of scannable material on the PayPal homepage. Without reading a single word of the body content, you may scroll down the page and uncover the precise information that piques your interest.
Reduce Page Load Times
You are aware that internet users may be impatient, but how so? Studies show that 40% of users would abandon a website if it takes more than three seconds to open, and 47% anticipate it to load in two seconds or less. That is not a lot of time.
Page load speed should be considered while you create your B2C website:
Set file compression to on
Implement browser caching
Make use of a content delivery network (CDN)
Image optimization (avoid high-resolution photos and movies)
Test your load speed after making these adjustments using a program like Pingdom. The ideal load time is between 0 and 4 seconds. For the most conversions, aim for a two-second window.
Remember to Include Calls to Action
You must direct website visitors’ next steps with a compelling call to action (CTA) because they won’t follow the sales funnel on their own.
A call to action directs users to the following phase of the process like a road sign. The CTA at the end of a blog article, for instance, about how to fix a certain issue, should direct readers to details about the particular goods or services you provide that address the issue you just raised. From the Awareness Stage, it moves them on to the Consideration Stage.
Almost every page should include a call to action. Visitors risk getting lost and visiting another location without clear instructions. Lead the way for them.
Need More Help? Employ a B2C Web Design Agency Johor Bahru & Singapore
If you require assistance optimizing your business-to-consumer website beyond the scope of these guidelines, we are available to assist you. Check our available services now!