The center of the digital universe is social platforms. As this universe evolves, brand strategy must as well. Companies must acclimate to the ever-changing landscapes of each social platform they employ, utilizing each platform’s distinctive features to differentiate themselves from the competition.

Currently, Instagram is capitalizing on its position in the virtual stratosphere by incorporating its post and story features into the marketing strategies of numerous global brands. And since Instagram introduced Reels, allowing brands to create discoverable short-form videos to attract consumers and prospects, businesses have jumped on the bandwagon in the hopes that the feature will give them an advantage.

The opportunities that Reels presents for engagement and brand awareness are immense, so it’s crucial that businesses learn how to use it immediately. And if you still need convincing, here are four ways Reels can maintain your brand ahead of the curve.

A fashionably popular Reel has the ability to provide you with an abundance of opportunities that you would never find on any other social platform. It enables your brand to reach prospects who were previously at best improbable. The Instagram algorithm appears to favor Reels, and as if that weren’t enough, the feature has its own scrollable section within the app. Reels can expand your influence, allowing you to reach a wider range of potential consumers. Now, it’s all about embracing the freedom to experiment and propelling your brand in new and intriguing directions, as conformity is no longer a concern.

Some businesses saturate their pages with extensive posts in an attempt to demonstrate their personality, but all they really need to do is demonstrate it with far fewer words—or none at all. There is no better way to connect with your audience than by utilizing the power of video to create an authentic brand identity. You can use reels to demonstrate the human aspect of your company. Because, yes, your products and customer service are excellent, but who are the individuals behind it all? You may be surprised by how interested consumers are in meeting the people behind the brands they adore, so bring yours to life and you will reap the benefits in spades.

You can use Instagram Reels to anticipate your audience’s queries in advance by curating videos demonstrating how to use your products, extolling their benefits, and providing additional brand-related information. You can take charge of your brand’s reputation by positioning your company as a thought leader, even if it’s just through snippets that explain what makes you and your products unique. In addition, sharing FAQs, addressing common misconceptions, and responding to customers’ general inquiries demonstrates your company’s dependability, helpfulness, and credibility. The public will quickly recognize that they can depend on you for easily accessible and authentically beneficial content.

Contrary to common belief, marketing strategies do not need to be complex. Rather than spending an inordinate amount of time conceiving a completely new social strategy, it may be more efficient to simply revise and reshare evergreen content to increase brand awareness. In addition to linking to older articles, Reels can also introduce a topic to an entirely new audience. Quick, concise videos highlighting the ways in which your brand distinguishes out from the competition will increase public trust and keep you relevant in an increasingly competitive marketplace.

Customers and prospective can access reels in an instant to learn more about what your company does and stands for. If your brand isn’t using the feature yet, you may want to consider doing so before the competition sails away with masses of new followers.