Sorry, reading nerds: this is no ordinary library. The Ad Library of the TikTok Creative Center is a wonderful resource for TikTok advertising. With the Ad Library, you may gain inspiration from great advertisements, learn more about popular music, hashtags, and keywords, and compare your material to the best.

Let’s go. The library is, after all, a calm place.

The TikTok Creative Center is a resource for companies and creators who currently advertise on TikTok or are interested in doing so. Principal components of the Creativity Center are the Ad Library and Top Ads Dashboard.

On this platform, users with a TikTok Business Account get access to data on the most successful commercials, songs, hashtags, and goods, as well as keyword insights, creative techniques, marketing tools, and an audio library.

One of the most important features of the TikTok Creative Center is the ability to view the most successful advertisements on the platform in real time.

You may search and filter top-performing advertisements by country, industry, and objective (examples of objectives include video views, product sales, and app installations), as well as by likes, video length, and date posted.

Source: TikTok Creative Center

For instance, here is a search for the most effective “Cooking & Recipes” advertisements in Canada during the past week.

Source: TikTok Creative Center

And here is a 30-day search of the “Pets” category advertisements in Japan with the highest conversion rates.

Source: TikTok Creative Center

Because there are so many methods to filter the types of advertisements that you encounter, there are countless opportunities for inspiration. See which of the leading advertisements catches your attention. You may wish to incorporate a popular tune, camera position, transition method, or silly filter in your own advertisements.

Due to these handy criteria, the TikTok Ad Library makes it simple to find the most effective advertisements for your particular business. It means you can observe what the professionals are doing (and hopefully, use the same strategies to improve the performance of your own ads).

For instance, suppose you are the owner of a beauty company and your primary objective is to convince American TikTok users to purchase your freshly introduced product. Use the proper filters in the TikTok Ad Collection…

Source: TikTok Creative Center

And you can see the exact types of advertisements that are successful in your business. They (respectively) are your competitors, and their strategies are successful; see what you can learn from them to construct your own effective advertisements.

Take inspiration from your competition, but don’t directly imitate them. Put your own spin on it or you risk being #cancelled (or, you know, having your own personal ethical dilemma).

Ignore the self-help podcast you’ve been listening to: comparing yourself to others is sometimes beneficial. Check your own advertising with TikTok statistics, then compare them to the best-performing ads in your sector and location.

On the main page of the Ad Library, you may mouse over any TikTok and click View analytics for further information.

Source: TikTok Creative Center

When comparing your brand to others, avoid becoming weighed down by specific measurements (for example, like count). Almost usually, an advertisement developed by a large business or a wildly successful creative will receive more likes than one generated by a tiny brand or micro-influencer.

Engagement is more crucial than the mere amount of likes and comments: what proportion of those who view your video really interact with it or purchase your product?

Source: TikTok Creative Center

The advertisement for Subway above has more than 15,000 likes and an excellent click-through rate (in the top 30% of the industry average), which is the proportion of viewers that clicked on the advertisement.

TikToks are notoriously difficult to find once they have been scrolled past. Thus, while reading the TikTok Ad Library for social media marketing inspiration, be sure to save the greatest advertisements to your Collections.

Source: TikTok Creative Center

To save an ad from the TikTok Ad Library to your Collections, tap on the star icon in the top right corner of the video. From there, you can save the video to a current collection or create a new Collection.

Source: TikTok Creative Center

To find your saved TikTok Ads, go to the profile icon in the top right corner of the Creative Center and click My Collections.

TikTok only permits specific sounds to be used in advertisements (or, as the platform describes it, “marketing, advertising, sponsorships, endorsements, or publicity”). We’re sorry to be the site to break this to you, but that’s the truth.

Don’t waste time developing an advertisement around a song that isn’t licenced for commercial use; instead, utilise the Creativity Center to access a comprehensive collection of all songs that may be used in advertisements.

Source: TikTok Creative Center

To access this library, go to the menu at the top of the Creative Center, select Audio Library and then Music.

From the main TikTok Creative Center page, go to Trending and then Songs to see which tunes are the most popular on TikTok.

Note: This is a list of all trending songs on the platform, not just the ones that are approved for commercial use. (Hold tight, we’ll explain why this is important).

Source: TikTok Creative Center

You can view both the most popular and breakout (“growing at a significant rate”) songs, and filter them by country and by time period. Click See analytics to get more information about each trending song.

Source: TikTok Creative Center

On that same page, you can also learn more about the audience range and related interests for that song…