One of the most common inquiries we receive from our clients pertains to the construction and maintenance of a superior website. In this article, we outline several crucial steps that must be taken to accomplish this objective.
Thoughtfully Orchestrate Customer Journeys to Educate, Cultivate Credibility, and Facilitate Sales
Every interaction with potential customers should be purposefully designed to make a lasting impact. A touchpoint refers to any engagement a prospective customer has with a brand throughout their purchasing journey. These touchpoints can range from perusing a social media post to perusing customer reviews. The decision to make a purchase stems from a relationship cultivated through a sequence of positive, consistent, and genuine touchpoints. It is incumbent upon you to ensure that your website is of the highest quality, with each touchpoint accurately reflecting your brand. A single touchpoint that fails to engage positively with your customer has the potential to jeopardize the relationship.
Streamline and Simplify, Leveraging the Power of Minimalism
According to Forbes, the average person assesses another person’s trustworthiness within 7 seconds. When it comes to websites, that window shrinks to a mere 1/50th of a second. This leaves you with limited time to make a substantial impact. Taking cues from the strategies employed by industry leaders such as Apple and Google, consider creating a website that exemplifies minimalist design. In an era where anyone can inundate their website with elaborate videos, contemplate being the provider of a minimalist website that eschews gimmicks but still manages to fulfill all the necessary requirements.
Ensure Compatibility Across Multiple Platforms
After dedicating considerable effort to develop an engaging and user-friendly website, imagine discovering that your web analytics indicate visits from mobile and tablet devices. Have you verified that your website functions seamlessly across all devices? The multitude of ways individuals access the internet necessitates meticulous monitoring of Google Analytics to assess the browsers and devices utilized by your visitors. If mobile devices constitute a substantial portion of your audience, it may be prudent to adopt a mobile-first approach. Understanding your audience and ensuring that your website performs as expected on their preferred devices is crucial.
Implement Concise and Efficient Coding Practices
To remain future-proof, it is imperative that you possess the ability to swiftly update your website. Overly complex codebases hinder your agility in responding promptly to the evolving demands and requirements of your customers.
As highlighted by Werner Vogels, the Chief Technology Officer of Amazon, it is essential to “encrypt everything.” While encrypting information to ensure that only the intended recipient can access it is one facet of security, acquiring an SSL certificate for your website also engenders trust within your customer community. Customers seek reassurance that their personal and financial data remains safeguarded when making purchases through your website.
Given the vast multitude of websites present, it becomes crucial to ascertain whether your website is receiving adequate visibility. Is it optimized for search engines (SEO)? Customers rarely venture beyond the first page of search results, fearing a lack of credibility or a waste of their time. Optimizing your website for search entails ensuring that your content appears prominently when customers search for solutions related to the problems you address. SEO is a formidable task, often entrusted to experienced teams of experts within organizations. If you require assistance in this area, please feel free to reach out to us, and we can offer guidance to help improve your SEO efforts.
Base Decisions on Data-driven Insights
Relying on data to make informed decisions is pivotal to the success of your website. By utilizing appropriate software, you can acquire valuable information about your customers, such as their paths to your website, the duration of their visits, and their exit points. Armed with this knowledge, you can optimize your website content to cultivate and nurture your customer base effectively.
Optimize Website Speed
Visitors possess limited patience, particularly when browsing on mobile devices where rapid flicking and swiping are prevalent. Utilizing tools such as GTMetrix, Pingdom, and WebPageTest enables you to compare your website’s loading speed against that of others. A website that loads swiftly offers benefits beyond enhancing user experience, as search engines incorporate loading time into their algorithms to ensure they deliver a satisfactory user experience. If your website takes more than 2 seconds to load, it may result in penalties from both human users and search engine crawlers.
As an adept and integrated digital marketing and web design agency, we have successfully assisted numerous organizations in optimizing their websites, driving traffic, and managing various other initiatives, both digital and non-digital. These efforts have propelled their brands from small, local entities to national brands that outperform their largest competitors. Allow us to demonstrate how our results-oriented approach can contribute to the growth of your business.