LinkedIn is the ideal venue for establishing your online personal brand.
You could be thinking, but it’s a personal brand; shouldn’t I be on Instagram or Facebook? No is the easy answer.
Personal branding is your online professional reputation. So, it makes perfect sense to prioritise creating your own brand on LinkedIn. A platform that allows members to establish a place of authority within their profession or business.
How should you begin developing your personal brand on LinkedIn? Write postings that are purposeful and successful, highlighting all aspects of your professional identity and image. Your audience may get a sense of who you are based on the words, photographs, and videos you provide on LinkedIn.
This article outlines seven content creation strategies that can help you grow your LinkedIn personal brand. Let’s plunge in!