You may be underestimating the significance of the web design in terms of conversions. You might make your website seem like garbage and yet not see much of an increase in conversions, no matter how many conversion-boosting strategies you implemented.

Design is not only what designers do. Design is marketing. Your product’s design should reflect its functionality. The more I’ve educated myself on the fundamentals of website development, the better the outcomes I’ve been able to achieve.

In this blog post, you will learn eight effective principles of web design that you should be familiar with and make sure you follow. In addition to that, I’m going to go through the Gestalt Design Laws, which play a vital role in the philosophy behind web design.

What are the 6 Principles of Web Design

Visual Hierarchy

Squeaky wheels receive the grease, and attention is drawn to strong imagery. One of the most essential aspects of effective web design is visual hierarchy. It refers to how the human eye interprets what it sees.

Exercise. Please rate the circles from most important to least important:

Visual hierarchy web design of different circle size example

You might rate these circles without having any prior knowledge of them. A visual hierarchy exists there.

Forms, calls to action, value propositions, and other elements of your website that are more crucial than others should receive more attention than those that are not as crucial.

Are all ten items on your website’s menu equally significant if there are ten of them? What should the user click on? Make key connections stand out more.

Size alone does not determine hierarchy. Using color, Amazon highlights the “Add to Cart” and “Buy Now” call-to-action buttons:

Amazon add-to-cart button visual hierarchy in web design

Start with the Business Objective in Web Design

Your website’s elements should be ranked according to your company goal. You won’t know what to prioritize if you don’t have a clear aim.

Here is one instance. I grabbed a screenshot of the Williams-Sonoma website for this image. They want to market grills outside.

Williams website visual hierarchy web design example
Visual hierarchy is essential to effective web design.

The headline (tell me what it is), the call to action (get it), and the enormous chunk of meat are the three main eye-catchers. The subheadline paragraph comes in fourth, the free shipping banner comes in fifth, and the top navigation comes in last.

Well done on implementing visual hierarchy, a classic web design notion.

Exercise. Search the internet and consciously order the components. then visit your website. Is a critical piece of information that visitors want too far down the hierarchy of importance? Make it stand out more.

Divine Proportions

The enchantment of the number 1.618 () is the Golden Ratio. It is widely held that designs that make use of the golden ratio’s proportions are visually beautiful.

The Fibonacci sequence comes next. The terms 0 through 12 are equal to the sum of the two terms before them. The fascinating thing is that the results from the two seemingly unconnected topics are exactly the same.

The Golden Ratio appears as follows:

Fibonacci spiral

Proportions are a common tool used by architects and artists to approach the Golden Ratio. The Parthenon, erected in ancient Greece, is a well-known illustration:

Can you use the Golden Ratio in web design? Oh, yes. This is Twitter:

Twitter Golden Ratio

Here is a statement made by Doug Bowman, the creative director of Twitter, years ago. The design decision wasn’t made by accident:

Thus, multiply your layout width of 960 pixels by 1.618 to get 593 pixels. You are aware that the sidebar should be 367 pixels wide and the content area 593 pixels wide. You can divide a 760px tall webpage into 470px and 290px portions (760/1.618=470).

Check out this post on using the Golden Ratio in typography if you want to learn more.

Hick’s Law in Web Design

According to Hick’s Law, making a decision takes longer the more options there are.

This has happened to you numerous times at restaurants. Making a meal selection might be challenging on menus with several alternatives. Making a choice would be considerably quicker if there were two possibilities available. The more options you provide, the simpler it is to pick nothing, which is comparable to the Paradox of Choice. With regard to web design, both concepts are relevant.

Your website becomes harder to use (if it is ever utilized at all) the more alternatives there are for a user to choose from. We must obviate options. Focus on removing distracting alternatives throughout the design process to get a better site design.

In a day of limitless options, individuals want better filters! Improved filters should be included if you offer a lot of different things to make choosing simpler. Huge quantities of wine are sold by Wine Library.

They are effective with the filters:

Sidebar filter feature in web design using Hick's law

Fitt’s Law in User Interface Design

According to Fitt’s law, the time needed to travel to a target region (such as press a button) depends on both the target’s size and the distance to it. In other words, it is simpler to utilize a thing the bigger it is and the closer it is.

The “Play” button on Spotify is simpler to press than other buttons:

Spotify UI design using Fitt's law

They also put the play button in a convenient spot on the mobile phone app.

Not usually, bigger is better. We don’t need a mathematical research to inform us that a button that occupies half the screen is a bad idea. Fitt’s Law is a binary logarithm anyway. In other words, rather of following a straight line, the outcomes of an object’s usability prediction go along a curve.

A tiny button becomes much simpler to click when its size is increased by 20%, whereas a very huge object doesn’t get the same usability advantages when its size is increased by 20%.

This is comparable to the goal size rule. A button’s size need to be proportionate to how frequently it will likely be used. To make popular buttons larger and simpler to press, you may utilize mouse tracking to determine which buttons are most frequently used.

Let’s say you have a form that you want folks to fill out. There are two buttons at the bottom of the form: “Submit” and “Reset” (clear fields).

Button web design example

99% of people want to click “Submit.” Therefore, the button should be significantly larger than ‘reset’.

Rule of Thirds

Including photos in your design is a wonderful idea. A graphic conveys your thoughts far more quickly than text.

The greatest pictures adhere to the rule of thirds, which states that an image should be split into nine identical sections by two evenly spaced horizontal and vertical lines. Important compositional components ought to be positioned along these lines or where they converge.

See how the image on the right is more fascinating in the example below? That is the use of the rule of thirds.

Using stunning, large photos helps with effective site design. Your website will be more enticing if your photos are more intriguing.

White space and clean design

The area of a web page that is “empty” is referred to as “white space” or “negative space.” It is the area between images, margins, gutters, columns, lines of text, or other visual elements.

It is not merely “blank” space; rather, it is a crucial component of web design. It makes things inside of it possible to exist. The usage of hierarchy for information, typography, color, or pictures is at the heart of white space.

Without any white space, a page that is jam-packed with content or pictures runs the danger of being crowded or congested. It’s typically hard to read. No one will even bother. This is why simple websites are superior in terms of science.

An effective quantity of white space helps a website appear “clean.” A clear message must be communicated through a clean design, which goes beyond merely having fewer text.

The greatest way to utilize the space is with a simple design. You must understand how to communicate properly by making effective use of white space if you want to develop a tidy website. makes good use of white space:

White space balanced web design principle

The body content is simple to read and the excellent use of white space makes it simple to concentrate on the core idea and imagery. Generally speaking, white space encourages refinement and aristocracy, increases readability, and sharpens attention.

Learn more about minimalism and white space.