Check out these 20 web design terms for 2023 that will influence how we design the web and how we enhance the user experience.

When businesses want to create a new website, they will begin contacting multiple web design firms. It would be beneficial to be familiar with common web design terms in order to comprehend their offerings.

This article was created by Hints Asia to serve as a reference sheet when searching for a web design agency, ensuring that you understand these web design terms when they are discussed or proposed.

1. URL

This acronym in web design stands for Uniform Resource Locator. Essentially, it represents the website’s address. For instance, our website’s URL is, so when you enter this into your browser, the internet will automatically display the site.

Content Management System

2. Backend / CMS

Backend refers to the portions of a website that are concealed from site visitors. This is the login page for your CMS, which stands for content management system. A Content Management System is the location where you can logon and modify your website using a User Interface, such as WordPress.

3. Plugin

In terms of web design, a component is the equivalent of a software extension or add-on to a Content Management System. Plugins on WordPress enable the addition of new features and the enhancement of a website’s functionality. Plugins make it simple to implement features such as conversation widgets and contact forms. Check the WordPress Directory to see if there are API integration plugins for the software you’re using.

4. Frontend

The opposite of backend, and it refers to all the components of a website that a regular web visitor can see, such as pages, images, content, videos etc.

5. Visual Composer

One such Visual Composer is Elementor, which is an add-on for the WordPress CMS that enables you to view your webpage and see precisely what you are modifying prior to upgrading the site. This has proven to be incredibly useful for our business clients who wish to make their own adjustments at no cost.

6. Sitemap

A sitemap is a document that provides an overview of all of the connections on a website. It will also display the website’s hierarchical structure (1st layer, 2nd layer, 3rd layer, etc.). A sitemap is one of the first things SBWD affirms with our client, as it gives everyone a clear idea of what content will be on the website and how we can use it to structure the website.

Content hierarchy

7. Content Hierarchy

This refers to the organization of content on a webpage. Each new page loads at the top by default. Therefore, it is best to place the most essential information at the top of the page and the least important information at the bottom.

8. Above the fold

This refers to anything that a visitor can see without taking action. This typically contains your website’s masthead, primary navigation, and banner. Everything else that necessitates scrolling is referred to as “below the fold.”

9. Typography

In web design, font play refers to the use of font style, size, color, and weight to enhance the design of a website. A website visitor can be captivated by a well-executed heading. In addition, a well-chosen body font can make content extremely simple to comprehend.

10. UI/UX

It is the abbreviation for User Experience and User Interface. When business applications and backend systems are involved, the term user interface is utilised more frequently. UI is the graphical layout of an application, including the location of the menu, the appearance of the forms, and the placement of the buttons.

UX is primarily concerned with the user’s interaction with a website or application. Good UX design ensures that a website is simple to navigate, that content is readily accessible, and that features and processes are well-planned.

Wireframe Low-fidelity

11. Wireframe

Consider a wireframe similar to a digital illustration of your website(s). Not the design, but the layout and content segments are highlighted. SBWD creates wireframes for key pages of a client’s website to demonstrate how the visuals and content progress as a user scrolls down the page.

12. Mockup

A prototype is a high-fidelity design concept of your website that allows you to visually evaluate the color schemes, images, typography, and overall appearance and feel of the design.

Responsive web design

13. Responsive Web Design

This is an approach in which the layout and components of a website adapt to the viewing device of the visitor. When viewed on a desktop computer, a tablet, or a mobile device, the view of a website automatically adjusts.

Call to action buttons

14. Call To Action or CTA

CTA represents calls-to-actions. They consist of text, images, banners, and buttons that encourage visitors to take action, typically by submitting their contact information. Different CTA strategies must be implemented based on the intended audience.

15. Bounce Rate

Now we will discuss web design terms associated with analytics. Bounce rate refers to the percentage of visitors who land on your website and immediately depart without visiting another page. A high bounce rate indicates that your landing page requires refinement.

16. Time on Site or TOS

TOS is an additional data analytics metric that measures the total time a visitor spends on your website. This is a strong indicator of how well your content is performing and how engaged your visitors are when they access your website.

17. Conversion

This refers to the moment a visitor converts into a prospect. It could be through a newsletter subscription, contact form, demo request, or brochure request. Lead generation is almost always one of the top three business objectives. Google Analytics allows such conversion tracking to be configured.

18. SSL

It is commonly referred to as an SSL Certificate and stands for Secure Sockets Layer. SSL encrypts data transmitted between a web browser and a server. It aids in preventing contact form and credit card information from being taken and read.

19. 301

This applies to website redesign initiatives. A 301 redirect is essential for SEO because it automatically forwards an old URL to a new URL.

In the past, for instance, your page URL was On the new website, it is referred to as We will set up a redirect for this so that any search result that leads to the old URL will redirect to the correct URL and not a vacant page.

20. API

Application Programming Interface. In any case, no one employs the full term. Essentially, API allows your website and other applications to share data. As an illustration, you use mailchimp as your email marketing platform. We can configure a mailchimp API component so that when website visitors sign up, their information is automatically added to the mailchimp contact list. Today, every business employs so many applications. API facilitates the synchronization of data across platforms.

We trust that the preceding definitions and examples of web design terms will assist you in gaining a better comprehension of web design when you decide to create your own website.